Playstation Oxford Circus
For the launch of the newest Playstation, the Playstation 5. Oxford Circus station got transformed into a Playstation Oxford Circus station! Alongside other tube stations, Playstation UK partnered with Transport For London to celebrate the launch of Sony’s latest console. By changing the iconic London Underground Sign to the Playstation shapes, marking the start of the next generation! It lasted 48hrs too, so it was no flash in the pan!
TFL partnered with the iconic Tube roundels (both above and below ground) which were reimagined to features the iconic four Playstation shapes. Alongside the roundels the stations tunnels, platforms, and entrance/exits were also transformed. These include:
- Roundels changed above ground at each of the station’s four entrance/exits on the Oxford Circus/Regent Street junction
- Roundels changed on the walls of the Bakerloo, Victoria, and Central line platforms
In addition, four other Underground stations across London were taken over. Not just by Playstation but by some of the next generation’s most loved games! Featuring scenery and characters from fan favourite franchises. These underground Stations include;
- Mile End station pays homage to Marvel’s Spider-Man: Miles Morales by becoming Miles End
- Lancaster Gate becomes Ratchet and Clankaster Gate
- Seven Sisters has been renamed Gran Turismo 7 Sisters and West Ham station has become Horizon Forbidden West Ham
Playstation Oxford Circus – What Playstation & TFL are saying…..
“The launch of the PlayStation 5 marks another defining moment in the history of the brand. We wanted to make the UK launch an unmissable event and celebrate it in a playful way with our fans by bringing together a British icon, the London Underground sign, with the iconic PlayStation shapes. Similarly, we’re thrilled to be able to bring some of our most loved franchises to stations across London and truly celebrate the latest additions to these fan favourites.” Warwick Light, Vice President at PlayStation UK
“We’re delighted to have been able to work with PlayStation to support the launch of the new PlayStation 5 console. This fantastic partnership is a great example of how brands can work with us to use our stations and globally recognised roundels in a fun and creative way. Activities like this help us invest in the transport network for the benefit of all of our customers.” Julie Dixon, Head of Customer Information, Design & Partnerships at Transport for London (TfL)
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