Twitch Radio
The streaming powerhouse Twitch, mainly used to stream esports, is going old school, in a new school kinda way. They are partnering with Radio.com, parent Entercom for interactive livestreams of sports radio stations. All around Major cities in the US!
This was first reported by Variety and will see Radio.com sports stations stream on Twitch in the following locations:
- Boston (WEEI in Boston)
- New York (WFAN 101.9 FM/660 AM)
- Dallas (105.3 The Fan),
- Chicago (670 The Score),
- Atlanta (92.9 The Game), and
- Detroit (97.1 The Ticket)
They’ll each have their own dedicated branded channels on Twitch too. VP David Rosenbloom said that the partnership would introduce sports broadcasting to a ‘new generation of fans’
Twitch is more than just games
Twitch isn’t just a gaming platform anymore, with the streaming giant expanding it’s content offerings on the platform. So it now includes other entertainment as well. Director of New Verticals at Twitch Jane Weedon said in a statement that Twitch has seen a growing community of sports fans on the platform.
“Twitch is the place where people come to connect and engage over their shared interests, and you’ll be hard-pressed to find a group of people more passionate than sports fans,”
“With the addition of sports radio, on-air talent and fans will be able to interact and discuss their favourite athletes, teams and leagues with one another in real time.” Jane Weedon
Weedon added that the users will be able to join in the conversation with Twitch’s Chat feature, much like the long cherished call in format of talk radio stations.
This deal arrives at a time in an uncertain time for sports as COVID pummels sports industries all over the world. With sports stadiums remaining a no-go area for the time being. Radio still has plenty of opportunities to keep fans connected to the teams they love including analysis and interviews.
(Engadget)
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