A new advert for some healthy fruit smoothies has been deemed too rude for TV. Swisse Me, the food’s makers, has dubbed the advert ‘health food porn’ is 30 seconds long. It’s got censors all hot under the collar. As they’re calling for it to be screened after dark!

A new commercial for healthy fruit smoothies has been called too rude for TV.

A breakdown…

The advert has a whistling soundtrack and has a medley of fruit which is seductively handled. It ends with a jet of fruit smoothie erupting from a pouch. Mind out of the gutter you!

The start of the advert shows a pert pair of avocados, which is then followed by an upright length of banana being stroked by single female finger. Next we see mens fingers plunge into a juicy orange!

Furthermore an apricot is then prised open, a man cups a pair of hairy kiwi fruits and running his finger across a bulbous avocado stone.

As a banana rises into view, dripping in honey, smoothie juice drips from the centre of a strawberry.

ooooof is it getting hot in here is it just us.

Finally a lemon and avocado is squeezed with vigour, a banana is broken in half. While a geyser of smoothie flies over raspberries and blueberries which lay on a bed of spinach leaves.

Therefore, ad censors have called for the commercial to be screened after 9pm watershed. Despite it showing a single sweaty body. Clearcast the TV advertising governing body, stated that the “sexual innuendo, involving genitalia, breasts and porn” is likely to push the advert to be pushed well after the 9pm watershed.

So, after reviewing the advert, the watchdog confirmed the advert will only be shown during late-night telly.

The 30-second commercial was made by health food brand Swisse Me to promote the ingredients in their range of ready-to-drink smoothies.

What Swisse Me say…

“There’s nothing more natural than getting a mouthful of fruit, which is exactly what our smoothies are packed with. All the goodness, with none of the filth. We can deliver them straight to your letterbox too, in case you want to be discreet.”

“We know how tricky it is to get in daily vitamins and minerals, so we’ve made it super easy with handy smoothies in 12 deliciously naughty flavours.”

Nykkea Maretic from Swisse Me

“This isn’t just any food porn commercial, it is a health food porn commercial.” Rowan Adams Advert Director

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