In the US a 15 second Burger King advert that included a BK employee asking “OK, Google. What is the Whopper burger?” was highjacked by the public. It was intended to activate Google Home smart speakers and some Android phones, triggering the devices to read out information about the burgers from online encyclopaedia Wikipedia.

Crafty members of the public edited Wikipedia to describe the Whopper as the “worst hamburger product” and another added cyanide to the list of ingredients. However Wikipedia have come under fire after reports that BK’s own marketing team edited their Whopper page before the ad ran.

The BBC understands the ad was blocked but BK later ran a tweaked version on US TV.

To listen to the guys chatting about this please click here!

Will more companies start using software like this?

Is this becoming minority report?

Is this an invasion of privacy or is it genius marketing?

Do you think Burger King were aware this was going to happen?

Are you surprised by the lengths that companies will go to to get you to buy their stuff?