Is iTunes dead? Who actually buys music anymore? Are Apple going to kill off iTunes? Or are they going to give it a slow death? Well there have been rumours that Apple are looking to kill off it’s music downloading service, iTunes, in favour of it’s music streaming service, Apple Music. These rumours were so strong that Apple were forced in giving a statement in which an Apple spokesman said that ‘It’s not true’ Short and sweet. We like it!

Metro revealed to the public last year that Apple were planning to stop selling album bundles, which Apple called iTunes LP’s. Metro reported that industry sources and analysts hailed this move as Apple looking to cease operation on their long running iTunes service. The rumour began when Digital Music news stated it would shut down on March 31st, 2019. Yet an Apple Spokesman stated that it wasn’t true.

Legendary music producer turned Apple employee, Jimmy Iovine, stated, according to the BBC, that Apple were indeed looking to shelve the service. When he was asked if it were going to be phased out of just shut off all together. Jimmy said that there’s no timescale and ‘If I’m honest, it’s when people stop buying. ‘It’s very simple.’

So who knows?

iTunes vs Subscription

Apple are in a race to become the biggest streaming service in the world. Whilst it’s hot on the heels of Spotify’s number 1 spot. (70million subscribers) Compared to Apple’s 38Million, there’s still some growth to go, but with 2 million growth in subs over 1 month. It can be argued that Apple could and should catch up by the end of the year.

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