All hipsters look the same, don’t they? Big Beards, often shaped, plaid shirts, rolled up trousers, Doc Martins. That’s what one guy unwittingly confirmed – kinda.

One man threatened to sue a technology magazine for using what he thought was his image in an article. An article about why all hipsters look the same. Problem is. It wasn’t him. Awkward.

The story in question was in MIT Technology Review called “the counterintuitive phenomenon in which people who oppose mainstream culture all end up looking the same.”

The article included a version of a Getty Images photo. This photo was of a bearded, flannel-wearing man. One reader of the magazine wrote to them: “Your lack of basic journalistic ethics in both the manner in which you ‘reported’ this uncredited nonsense, and the slanderous, unnecessary use of my picture without permission demands a response, and I am, of course, pursuing legal action.”

It wasn’t him though.

(CBC)

Check out the full interview over at CBC Radio here!

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