Tag Archive for: marketing campaign

Condom delivery service!

Ever get into the heat of things and you reach over for a condom and you have none. Nada. Zilch. Well Durex were teasing Brits with a condom delivery service. Helping us Brits to get laid 24/7. Therefore means you won’t be having to need to head to the shop too.

Way back in 2013 Durex ran a marketing campaign called “SOS Condom” it showed a GPS locator app which located you and delivered you a rubber.

It showed a whole host of people. Such as police officers to pizza delivery guys (of course) rushing to help in your time of need.

It’s a real thing elsewhere!

It was a stunt but it may actually become a thing in China and parts of Latin America.  Lovers in Colombia, Argentina, Brazil, Peru and Mexico can get rubbers delivered in 3o minutes.

While in Shanghai, Alibaba, a HUGE retail company are delivering condoms between 10pm and 7am. Huffington Post are reporting that the peak ordering time is midnight and the average user is 40)

While there’s not even a whisper of it being launched here in the UK. Declining condom sales were cited as a motivator to bring it to our shores! Reckitt Benckiser, which owns Durex, said that increasing competition in Asia and Latin America. By local condom brands diminished their share of the market and caused the roll out of a delivery service.

It would most likely be a success if it were. Deliveroo, were on course to hit 6M UK customers at the end of last year. So maybe it would work? Would it be awkward though? Maybe they should make the box small enough to fit in the letterbox. No need to answer the door half naked or make awkward eye contact with the delivery driver. After all, they’ll most likely know what you’re about to do. Brings a whole new meaning to “Ding Dong”

While 30mins is a long wait for delivery, it may delay things and the moment may go. What if the delivery driver gets lost and needs to call you? What if they get stuck in traffic? Guess some planning will be needed to be done to get them delivered just in time. but if you’re doing all that, why not just prepare normally and get some rubbers just in case. Always have condoms on you people!

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