Amazon just bought Whole Foods for $13.7 billion.

This is one of the biggest deals of the year and is a big move for Amazon into grocery.

This means that Amazon is going to be a huge competitor with other retailers, potentially starting the foodpocalpyse and send other grocery brands crashing.

Amazon, which has long eyed the grocery business, will buy the upmarket supermarket for $42 a share, investors greeted the deal as game-changing for the industry, sending shares of rival grocers plunging.

What could this mean for the future consumer?

Lower prices? Amazon has a long history of deferring profits in favour of winning customers with low prices. It could try a similar strategy at Whole Foods, now knocked by some as “Whole Paycheck”.

Techie shopping? Amazon is also interested in how technology can make shopping more efficient. The firm’s Alexa robot maintains shopping lists and Amazon is testing a convenience store in Seattle that operates without check-out lines.